PPC vs. SEO vs. Social Media Marketing Info
Whether you are a brand new law firm or a fully established authority, you will want to focus on implementing effective online marketing strategies into your business if you are not already doing so. When it comes to marketing a business online, there are a lot of different ways to go about it. It can be difficult to know which digital strategy to take. With that being said, a combination of all of the various strategies is likely the best approach. Below, we will be going over the differences between the three primary marketing channels.
Primary Online Marketing Channels:
1. Pay Per Click.
Pay Per Click Advertising is a paid form of online marketing that is going to allow you to target potential customers through a variety of demographics and other data. Because you can ultra target your advertising to only your target market, it is a very efficient and effective way to go about marketing your business. Also, because you are only going to be required to pay for advertising when a potential customer ‘clicks’ on your advertisement, it is likely going to provide you with efficient conversions that can enable you to make a good return on your total investment. While PPC will provide your business with significant benefits, it can be costly, and if not implemented correctly it can end up eating up your marketing budget.
2. Search Engine Optimization.
SEO is the practice of improving your rankings on the search engines for related keywords and key phrases to your niche or industry. Because a large percentage of consumers now utilize the search engines to research information about products they are interested in, it is more important than ever before to rank as well as possible within the search engines. Because of search engine optimization, a lot of businesses can achieve high rankings on the search engines which enables them to be able to maximize their web traffic and the potential for sales among interested consumers (source). The benefits of SEO come with it being very inexpensive to implement and it offering a high potential return on investment. With that being said, it is a strategy that requires a lot of time to implement and a good amount of patience to experience any results from it.
3. Social Media Marketing.
When it comes to social media marketing, there are numerous advantages that come along with it. Because a majority of people utilize social media in some way to communicate with friends and family and to post various things about their lives, it is a good way to market your business. Being able to target such a large segment of people can be a great way to market your business successfully, and because social media marketing offers the ability to capitalize off of brand loyalty and interest, it can provide exponential growth for your entire business.
Overall, it is going to be best to combine all three into your marketing mix. However, each come with their unique benefits that can provide a significant boost to your business.